About

Natalia Infante Hola Insights consumer insights strategist

Natalia Infante, PhD

Natalia Infante, PhD, is an experienced Insights Professional with a background in research planning and development across financial services, non-profit organizations, and public-sector work. She has also served as a Professor of Research, Spanish Language and Culture, and Multiculturalism at several universities in Colorado.
Her work in qualitative research began in 2009 while attending graduate school at Colorado State University, a research-intensive institution. Since then, she has developed the rigor, discipline, and ethical grounding to design and conduct robust research studies in English and Spanish.
Born and raised in Paraguay and a proud U.S. citizen, Natalia brings a unique perspective to her work — understanding firsthand what it means to navigate different cultures, languages, and systems. That lived experience informs every research project she leads.
She has partnered with brands, research agencies, and government institutions across healthcare, energy, finance and banking, transportation, and community development, supporting projects related to policy implementation, service design, and community impact.

Natalia Infante Hola Insights in Paraguay


National Memberships & Roles

Natalia has held multiple leadership and advisory roles within the insights industry. She is a former Board Member of the Qualitative Research Consultants Association (QRCA) from 2022-2024 and Chair of the QRCA Latin American Conference. She is a recipient of the 2026 Heartfelt Hero Award from Forbes Riley Media, a 2023 GreenBook Future List Honoree, and has been recognized by the Insights Association as one of the Pillars of Progress. She has also been accepted into the Nasdaq Entrepreneurial Center's Circle of Business Owners, a select community of entrepreneurs recognized for their business impact.
She is a frequent industry speaker, presenting at Quirk's Media Conferences in Chicago, New York, and Dallas. Natalia has served as an International Judge for the 30 Under 30 Significant Insights Award, a guest Judge for GreenBook, and a Judge for the Marketing Research and Insight Excellence Awards organized by Quirk's Media.
Her additional contributions include serving as Chair and Session Host for the QRCA 2022 virtual and in-person conferences, served on the QRCA International Members Committee, First Timers' Ambassador, feature co-editor of QRCA Views Magazine (Toolbox section), and member of the Advance Committee. She has also served as a guest panelist for Women in Research (WIRe) in Denver, and has achieved Thought Leader status with QRCA.

Community Involvement

Natalia has served as an executive Board member of Crossroads Safehouse and Alternatives to Violence, nonprofit organizations in Colorado that provide shelter, advocacy, education, and critical resources to individuals impacted by domestic violence, sexual assault, and human trafficking.
Outside of her professional work, Natalia enjoys traveling and nature, exploring comedies, and reading a good book.

Certifications & Professional Organizations

QRCA Logo
WBENC
QRCA Logo
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Green Book Logo
Women in Research logo
WeTHRIVE
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What Clients Have Shared About Working with Hola Insights

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Shannon Hein

Business Specialist at City of Fort Collins

Natalia Infante was a dream to work with. She was able to provide support for an important project requiring cultural relevance and expertise, empathy, patience, research skills, excellent customer service, and follow-up.
She was able to hit the ground running and engage with more constituents and more importantly at a deeper level, making the project a huge success. I would highly recommend Natalia to help with your research projects.

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Dena Jardine

Economic and Workforce Development DepartmentLarimer County, Colorado

Thank you for all of your dedication, positive energy, astuteness, and willingness to go the extra mile.
It has been a pleasure collaborating with you, and I look forward to seeing how the insights help inform next steps

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Garry Auld, Ph.D.

Colorado State University, Food Science & Human Nutrition, Faculty Member

For over 10 years, I have worked with Dr. Infante on multiple research projects targeting the low-income audience. Most of these projects involved qualitative research protocols (moderating multi-state focus groups and conducting individual interviews), and formal analysis of transcripts to address research objectives.

Other projects consisted of developing training paraprofessional educators, developing new evaluation tools as well as a training DVD for moderators, e.g., assessing how completing a program affected participant’s quality of life. In all these endeavors, Dr. Infante acted in a professional and timely manner. I thoroughly enjoy my interactions with Natalia and continue to involve her in projects whenever possible.

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K. L. 

Research Director

Hola Insights was extremely helpful on a recent project we conducted, where we wanted to test survey language among hard to reach audiences.
Natalia provided many helpful suggestions based on her experience, and collected many pieces of valuable feedback through her interviews. She was very flexible and kept all of our concerns and goals in mind throughout the project.

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Eric Snider, Ph.D.

Lifestory Research Corporation

Thank you for your support during the assignment. I was delighted with your skills and aptitude in facilitating the focus groups.

I hope to find future opportunities to work together!

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Cheryl Halpern

President, Halpern Research

Natalia was a thoughtful, flexible and insightful partner throughout the project, from the initial bid through the final presentation. Her empathy and understanding of Hispanic audiences made her an especially valuable resource to both me and my client, particularly as nuanced themes and perspectives emerged throughout the research.
We moderated simultaneous online discussion boards, and her ability to identify cultural nuances and emerging themes added significant value to both the research process and final analysis.
Natalia was especially skilled at uncovering perspectives that may have otherwise been overlooked, while remaining sensitive to key issues highlighted before the project began.
During analysis, she played a critical role as we reviewed and synthesized approximately 1,400 responses from the discussion board, helping articulate meaningful differences and insights across audiences.
I would gladly collaborate with Natalia again.

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Schmidt Market Research

Vice President

Natalia was an invaluable partner on a qualitative research project focused on helping our client build stronger connections within the Hispanic community, and establish itself as go-to partner for the Hispanic community.
From the beginning, she brought thoughtful guidance, responsiveness, and strategic perspective to the engagement, often offering insights and considerations that strengthened both the approach and discussion guide. She went above and beyond many times by offering suggestions or a different point of view.
Natalia worked closely with our team to develop a guide that addressed many of the nuances related to engaging with multi-cultural audiences.
Natalia led the groups with the level of expertise and wisdom we were hoping for. She was very relatable to the group of participants and was able to establish a rapport that got to the insights we needed.
What also struck me was her empathy. One part of the groups required the participants to write down some thoughts as part of an exercise. One participant recently had hand surgery and could not write. Natalia went next to her and helped her with the exercise, and wrote down the insights on her behalf. It was a beautiful moment. We clearly were a team.

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Corine Rasmussen

Sr. Market Research Analyst

Hola Insights did an amazing job moderating the online focus groups for our Enfoque a la Familia ministry!
Natalia understood our research objectives perfectly and adapted to our focus group platform easily. Some of the focus group participants we had recruited and prepped, had not completed their assigned pre-activity correctly. But Natalia was very professional and flexible, pivoting effortlessly as needed to flow with this unexpected situation.
We would definitely work with Hola Insights again!

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Regina Szyszkiewicz

Founder, Ten People Talking

Natalia has been a wonderful addition to my qualitative research projects that require a multicultural professional.
She partners well and is able to provide guidance regarding screener and guide design, and to identify salient research insights unique to our participants.
However, what makes her a great partner is who she is as a person. She is professional, flexible, conscientious, and a delight to work with.

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Irene O'Reilly

Director, Client Services. MDC Research

I’ve worked with Natalia on several focus studies and have found her to be a fantastic research partner. 
She demonstrates a firm grasp of a project’s objectives and has been indispensable in guiding me through what design considerations I should make to test certain topics within unacculturated communities. 
She is an empathetic listener, which is evident in her moderation and subsequent analysis/insights. I would highly recommend her work.  

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S. A.

Client from a Fortune 200 Packaging Company

All the feedback we received after your speaking engagement with us was overwhelmingly positive. Your event was the most well-attended event we hosted over Hispanic Heritage month.
People found the content interesting AND useful in a business sense. It highlighted not only the importance of Hispanics/Latinos as a demographic to businesses, but also helped us understand that this group has many facets and understanding / adjusting to those differences is critical to connecting. You were also very easy to work with and receptive to our specific needs / desires for the session. In short, we loved having you share your expertise with us and are looking for reasons to bring you back!

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Jesse Esparza

CEO, Morning Sun Enterprises

Natalia is a professional with integrity, dedication, and loyalty to each of her clients. As I work with Natalia and see how she works with her clients, I am always so impressed with how personable she is and committed to fulfilling each and every need.
She takes the time to listen, as she works to accomplish and provide a meaningful outcome for each client.


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