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Publications & Presentations
Publications & Professional Contributions
A growing segment: Why it is important to understand Hispanic consumers
November 2023
Abstract
The Hispanic population is predicted to double in size by 2060, which makes it important to understand this segment of consumers. According to researcher Natalia Infante Caylor, there are seven main reasons why it is important to understand and market to the Hispanic consumer.
September 2023
Set aside anything and everything you thought you knew about Latinos and grab this book; it is full of history about what makes Latinos such a unique yet complex segment.
2023 Marketing Research and Insight Judge
September 2023
Selected to be a judge for the 2023 Marketing Research and Insight Excellence Awards by Quirk's Media for a second consecutive year.
GreenBook Article Contribution about QRCA Latin America Conference
September 2023
Invited to write an article about the first 2023 QRCA LATAM virtual conference, in which Dr. Caylor is Chair of the committee along with other dedicated colleagues. Article is called Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!
GreenBook Interview as Future List Honoree
July 2023
The GreenBook Future List Honoree recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals. Here's my interview with Karen Lynch.
Hola Insights - Top Hispanic Market Research Company
July 2023
Hola Insights was recognized as one of top 11 Hispanic Market Research agencies, by Quirks Media.
The Truth is You are Not the Only One Asking these Questions about Hispanics
January 2023
Hispanics are a growing segment in the U.S. thus it's important for brands to learn about this influential segment, the complex language, and the rich culture. Greenbook Blog published The Truth is You are Not the Only One Asking these Questions about Hispanics by Dr. Natalia Infante Caylor.
November 2022
Dr. Natalia Infante Caylor wrote an article about the differences between Latino, Latinx, and Hispanic, which was shared by Quirk's Media on their Blog.
QRCA Views Professional Magazine
Spring 2022
Dr. Natalia Infante Caylor reviewed the book FLUX: 8 Superpowers for Thriving in Constant Change by April Rinne.
Fieldwork Blog Guest Contributor
Spring 2022
Dr. Natalia Infante Caylor was invited to share her expertise for the Fieldwork Blog called 7 Top Moderator Tips to Increase Respondent Engagement.
QRCA Views Professional Magazine
QRCA Views Spring 2021
Natalia Infante Caylor reviewed the book Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen.
Natalia Infante Caylor reviewed the book Think like a Rocket Scientist by Ozan Varol for QRCA.
Significant Insights
Guest Contributor
April 18, 2021
Natalia Infante Caylor wrote a guest blog about her journey to becoming a research consultant.
August 24, 2021
Multicultural Consumers and Technology: A Match Made in Heaven... or Not by Natalia Infante Caylor
Presentations & Recognitions
February 2024
Dr. Caylor presented at the Quirks conference in Dallas about how to better understand the diverse Hispanic consumer in the U.S.
Incredible Contributions to the Market Research Industry
March 2024
Dr. Caylor was recognized by the Insights Association - North Central Chapter as one of the Pillars of Progress in celebration of Women's History Month. As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.
GreenBook Podcast Interview. Lessons in Building Multicultural & Personal Perspectives
May 2023
Episode 52 — Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor where she shared her inspiring journey from academia to entrepreneurship, stressing the significance of networking, volunteering, and researching the Hispanic community in the US for effective market research.
IIEX Conference Presentation. Austin, TX
April 2023
2023 GreenBook Future List Honoree - The Next Generation of Insights Leaders. Selected from 267 nominees for her leadership, professional growth, personal integrity, contributions to the industry, and excellence. Guest panelist at the IIEX Conference in Austin, TX. This conference explores "the latest technologies, methodologies, and emerging trends driving the future of market research and consumer insights."
Podcast Interview. Latinos Who Thrive
February 2023
Latinos Who Thrive Podcast Guest at Latinos Who Thrive Podcast to share about life and importance of education, culture, and grit, to then become a successful Latina entrepreneur navigating different challenges, founding Hola Insights and never looking back.
December 20, 2022
Dr. Natalia Infante Caylor was a guest on Paula Rosecky's podcast on December 20, 2022, and spoke about multicultural holidays.
Quirk's Conference New York
July 20 - 21 2022
Dr. Infante Caylor had the pleasure of presenting about Hispanic culture, language, and personas, and how each component influences U.S. Hispanic consumers at the Quirk's conference in New York in July 2022.
Guest Panelist for WiRE event Women in Research-Denver
May 19, 2022
Dr. Infante Caylor was one of three panelists who spoke at the WiRe Women Empowering Women event in Denver in May of 2022. WiRE is an international organization working to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.
Quirk's Conference Chicago
April 11 - 12 , 2022
Quirk's is the place where the best, brightest and boldest in marketing research — clients and agencies alike — exchange their most effective ideas. Dr. Natalia Infante Caylor presented, "Discovering the Hispanic Persona through Qualitative Insights: What $2 Trillion and Multicultural Research Have in Common" at the April 2022 conference in Chicago.
Building a Better Future Through Insights
May 2021
This presentation was part of International Market Research Day 2021. Insights professionals from around the world were invited to share their thoughts about how to build a better future through insights (Video is 3:20 minutes).
Knowing Your Hispanic Consumers - Workshop
2021
Guest Presenter-Weld County Community Foundation
Knowing Your Hispanic Consumer - Webinar
2021
This talk was presented for the Hispanic Chamber of Commerce in Denver, Colorado.
Will the Shift to Digital Make Qualitative Research More Inclusive?
2021
Dr. Natalia Infante Caylor was a guest on the ThinkNow Podcast
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