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Winning the World Cup moment: Cultural resonance vs. cultural risk
March 2026
The 2026 World Cup will be more than a global sporting event. It will be a shared cultural moment with ripple effects far beyond the final match, not just in Dallas but across host cities throughout North America. This session examined the gap between reach and cultural resonance of large events through a multicultural lens.
Discovering the Hispanic Persona
July 2024
Dr. Infante had the pleasure of presenting about Hispanic culture, language, and personas, and how each component influences U.S. Hispanic consumers at the Quirk's conference in New York in July 2022.
Presenter at Quirk's Conference in Dallas. Breaking Barriers not Bonds.
February 2024
Dr. Infante presented at the Quirks conference in Dallas about how to better understand the diverse Hispanic consumer in the U.S.
IIEX Conference Panelist. Austin, TX
May 2022
Guest panelist at the IIEX Conference in Austin, TX. This conference explores "the latest technologies, methodologies, and emerging trends driving the future of market research and consumer insights."
Guest Panelist for WiRE event Women in Research-Denver
May 2022
Dr. Infante was one of three panelists who spoke at the WiRe Women Empowering Women event in Denver in May of 2022. WiRE is an international organization working to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.
Presenter at Quirk's Conference Chicago
April 2022
Quirk's is the place where the best, brightest and boldest in marketing research, clients and agencies alike, exchange their most effective ideas. Dr. Natalia Infante presented, "Discovering the Hispanic Persona through Qualitative Insights: What $2 Trillion and Multicultural Research Have in Common" at the April 2022 conference in Chicago.
Knowing Your Hispanic Consumers - Colorado
2021
Guest Presenter at Weld County Community Foundation in Colorado.
Heartfelt Hero Award
St. Petersburg, FL. March 2026
Recipient of the Heartfelt Hero Award-Forbes Riley Media. Presented for delivering the most authentic and vulnerable presentation that strongly resonated with the audience.
Finalist - Business Pitch Competition
August 2025
Finalist representing the Women's Business Enterprise Council of the South (Alabama, Arkansas, Louisiana, Mississippi, Tennessee and the Florida panhandle). Pitched about Hola Insights to a national panel of expert judges in the industry.
Former Board Member, Qualitative Research Consultants Association (QRCA)
2022 - 2024
Elected to serve on the board of the leading global association for qualitative research professionals, representing qualitative research consultants and industry leaders.
Hola Insights is Proud to be WBENC Certified
July 2024
Hola Insights is certified through the Women's Business Enterprise National Council (WBENC), the nation's leading third-party certifier of businesses owned and operated by women. This is part of a meticulous process, including an in-depth review of the business and a site inspection designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women, and that the business has appropriate structure and strategic business planning and implementation in place.
Incredible Contributions to the Market Research Industry
March 2024
Dr. Infante was recognized by the Insights Association - North Central Chapter as one of the Pillars of Progress in celebration of Women's History Month. As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.
Hola Insights - Top Hispanic Market Research Agency
May 2023
Hola Insights was recognized as one of top 11 Hispanic Marketing agencies by Quirk's Media.
2023 Future List Honoree by GreenBook
April 2023
2023 GreenBook Future List Honoree - The Next Generation of Insights Leaders. Selected from 267 nominees for leadership, professional growth, personal integrity, and contributions to the industry. Award represents excellence in consumer insights for marketing professionals.
Engaging Stakeholders Effectively - Workshop
September 2025
How to use market research to inform smart decisions while working with stakeholders.
Smart Growth Starts with Customer Listening - Workshop
August 2025
Shared the power of market research with Women's Business Center clients, helping entrepreneurs rely on research instead of guesswork while saving money.
The Key to Understanding Consumer Insights for Growth
August 2025
Invited to lead a workshop for female business owners about understanding consumer growth. Power Hour hosted by the Women's Business Enterprise Council of the South.
WeIGNITE Graduate
August 2025. Charlotte, NC
Selected to attend an Executive Education program for WBENC-certified business owners focused on strengthening business vision, and its impact on leadership, teams, and operations.
Interview for Quirk's Media. E-Newsletter Article.
April 2025
Q&A with Nancy Cox. Orchids and Steady Growth. Passions, hobbies, healthy distractions and even guilty pleasures, discover how the research community plays and how that plays out in their work life. In the Venn diagram of work and play, what happens when they overlap? Q&A with Natalia Infante, CEO/President Hola Insights.
Book Review for QRCA Magazine. Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
October 2024
Dr. Infante reviewed the book by Priscilla McKinney, written for those determined to do business the right way, how to turn competition into collaboration and long-term relationships.
Session Chair - IIEX Latin America
September 2024
Guest Chair for several sessions. "IIEX Latin America is the essential event for both the Latin American insights community and global professionals looking to understand and succeed in the LATAM consumer market. This conference is designed for those seeking to improve their market research and develop effective marketing strategies within this unique region." (Greenbook Organization)
Article Contribution. A growing segment: Why it is important to understand Hispanic consumers
Winter 2023
The Hispanic population is predicted to double in size by 2060, which makes it important to understand this segment of consumers. According to researcher Natalia Infante, there are seven main reasons why it is important to understand and market to the Hispanic consumer.
2023 Marketing Research and Insight Judge
October 2023
Selected to be a judge for the 2023 Marketing Research and Insight Excellence Awards by Quirk's Media for a second consecutive year.
Book Review for QRCA Magazine. The Power of Latino Leadership, Second Edition, Revised and Updated: Culture, Inclusion, and Contribution ¡Ahora! By Juana Bordas, Berrett-Koehler
October 2023
Set aside anything and everything you thought you knew about Latinos and grab this book; it is full of history about what makes Latinos such a unique yet complex segment.
Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!
September 2023
GreenBook article contribution about the first QRCA Latin American conference in which Dr. Infante was Chair of the Conference Committee along with other dedicated colleagues. Virtual conference sessions were delivered in English, Spanish, and Portuguese to diverse audiences across the world.
The Truth is You are Not the Only One Asking these Questions about Hispanics
July 2023
Hispanics are a growing segment in the U.S. thus it's important for brands to learn about this influential segment, the complex language, and the rich culture. Greenbook Blog published The Truth is You are Not the Only One Asking these Questions about Hispanics by Dr. Natalia Infante.
Fieldwork Blog Guest Contributor
July 2023
Dr. Natalia Infante was invited to share her expertise for the Fieldwork Blog called 7 Top Moderator Tips to Increase Respondent Engagement.
GreenBook Podcast Interview. Lessons in Building Multicultural & Personal Perspectives
May 2023
Episode 52 — Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante where she shared her inspiring journey from academia to entrepreneurship, stressing the significance of networking, volunteering, and researching the Hispanic community in the US for effective market research.
Podcast Interview. Latinos Who Thrive
February 2023
Guest at Latinos Who Thrive Podcast to share about life and importance of education, culture, and grit, to then become a successful Latina entrepreneur navigating different challenges, founding Hola Insights and never looking back.
Guest at Walk the Walk Podcast
December 2022
Dr. Natalia Infante was a guest on Paula Rosecky's podcast on December 20, 2022, and spoke about multicultural holidays.
Quirk's Media Blog Contributor
October 2022
Dr. Natalia Infante wrote an article about the differences between Latino, Latinx, and Hispanic, which was shared by Quirk's Media on their Blog.
Book Review for QRCA Magazine. FLUX: 8 Superpowers for Thriving in Constant Change for QRCA Magazine
March 2022
April Rhine share eight counterintuitive superpowers for thriving in constant change. This book is about reconnecting with ourselves, our values, and adapting to a new way of thinking.
QRCA Blog Contributor
August 2021
Multicultural Consumers and Technology: A Match Made in Heaven... or Not by Natalia Infante
Building a Better Future Through Insights
May 2021
This presentation was part of International Market Research Day 2021. Insights professionals from around the world were invited to share their thoughts about how to build a better future through insights (Video is 3:20 minutes).
Book Review for QRCA Magazine. The Innovator's DNA and Think Like a Rocket Scientist
March 2021
Natalia Infante reviewed the book Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen.
Natalia Infante reviewed the book Think like a Rocket Scientist by Ozan Varol for QRCA.
Knowing Your Hispanic Consumer - Webinar
2021
This talk was presented for the Hispanic Chamber of Commerce in Denver, Colorado.
Will the Shift to Digital Make Qualitative Research More Inclusive?
2021
Dr. Natalia Infante was a guest on the ThinkNow Podcast.
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