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We Serve B2B & B2C Customers
We get to the heart of the customers' needs, desires, beliefs, decision-making, and more. Our qualitative market research uncovers the critical insights you need to extend your products, services, and marketing campaigns to an audience. Trust us to bridge the cultural divide between your brand and your consumers.
We do research by moderating focus groups, online bulletin boards, ethnographies, in-depth interviews (including cognitive interviews), community engagement, cultural messaging testing, and shop-alongs for government agencies, brands, and research firms that seek a competitive advantage.
Focus Groups
We can moderate focus groups in Spanish or English with participants who have similar challenges, pain points, interests, or experiences.
We keep the conversation relevant to the research objectives, ensuring you get the insights you need to power your innovations, messaging, and initiatives.
In-depth Interviews
In-depth interviews (IDIs) are useful when examining complex, sensitive, or confidential subjects. For example, many participants wouldn't feel comfortable discussing personal health, divorce, and finances with a group of strangers. IDIs offer a more personal and confidential alternative to gathering critical insights.
With our expertise in Hispanic culture and language, we can also conduct IDIs to uncover how Hispanic markets solve particular challenges, search for solutions, and their paths to purchase.
Shop-Along Research
We provide Shop-Along market research to measure in-store and online customer experiences.
With this type of ethnographic study, you can learn shoppers' motivations and paths to purchase. Discover journey maps; decision trees; category adjacencies; responses to shelf sets, planograms, and point of purchase displays; barriers to shopping or purchasing; and reactions to store changes.
In-Depth Interviews
If you are in a highly-regulated industry with sensitive or confidential information, you may need to use in-depth interviews (IDIs) to get participants to open up about their experiences for your research project. Many people find one-on-one interactions preferable to group dynamics, so IDIs offer a great alternative for qualitative data gathering.
IDIs are also ideal when the target participants have limited availability and cannot attend a scheduled focus group. We can do interviews in person, by phone, or online at the participants' convenience.
Our expert research skills include a keen understanding of human behavior and consumer dynamics, identifying key nuances that other market research agencies might overlook. These are essential skills for turning data into actionable results. We offer in-depth interviews including:
Shop-Along Market Research
When you want to understand your customers and their in-store shopping experience, the shop-along market research study provides great shopper insights. We can take care of the entire research study for you, go anywhere in the U.S. and provide thorough, detailed, and timely analysis.
The shop-along could be an effective way to understand how different segments interact with your brand, category, or competitors.
Shop-alongs are exceedingly good at getting inside the shopper's mind and understand their decision making process. Use shop-alongs when you want detailed point of purchase insights. We can help you with:
Some of our Clients' Testimonials
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