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We conduct focus groups in Spanish and English with four to six participants who have similar challenges, pain points, interests, or experiences. We keep the conversation relevant to the research objectives, ensuring you get the insights you need to power your innovations, messaging, and initiatives.
Our moderators are native Spanish speakers. As cultural natives, they are culturally sensitive and ask the right questions, listen for cultural nuances, and analyze participants' responses in the correct context.
In-depth interviews (IDIs) are useful when examining complex, sensitive, or confidential subjects. For example, many people wouldn't feel comfortable discussing personal health, divorce, and finances with a group of strangers. IDIs offer a more personal and confidential alternative to gathering critical insights.
With our expertise in Hispanic culture and language, we can conduct IDIs to uncover how your target Hispanic markets solve particular challenges, search for solutions, and their paths to purchase.
We provide Shop-Along market research to measure in-store and online customer experiences. We conduct interviews in English and Spanish and can travel to meet your customers anywhere in the United States.
With this type of ethnographic study, you can learn shoppers' motivations and paths to purchase. Discover journey maps; decision trees; category adjacencies; responses to shelf sets, planograms, and point of purchase displays; barriers to shopping or purchasing; and reactions to store changes.
If you are in a highly-regulated industry with sensitive or confidential information, you may need to use in-depth interviews (IDIs) to get participants to open up about their experiences for your research project. Many people find one-on-one interactions preferable to group dynamics, so IDIs offer a great alternative for qualitative data gathering.
IDIs are also ideal when the target participants have limited availability and cannot attend a scheduled focus group. We can do interviews in person, by phone, or online at the participants' convenience.
We can facilitate interviews in Spanish, English, or both. The goal is to take language barriers out of the equation and make the participants comfortable to share freely.
Our qualitative interviewing skills go beyond just language. With our knowledge of the Hispanic culture, we pick up norms and nuances that other market research firms will miss. These are critical pieces of information to make insights actionable.
We offer in-depth interviews including:
Shop-Along Market Research
When you want to understand your customers and their in-store shopping experience, the shop-along market research study provides great shopper insights. We can go anywhere in the U.S. and conduct interviews in English or Spanish. We also provide thorough, detailed, and timely analysis.
The Hispanic shopper views purchases differently, navigates stores differently, has unique paths to purchase, and views brands and packaging differently than non-Hispanic shoppers. The shop-along is an effective way to understand how this target market interacts with your brand, category, or competitors.
Ethographic studies like shop-alongs are exceedingly good at getting inside the shopper's mind at the moments of decision. Use shop-alongs when you want detailed point of purchase insights. We can help you with:
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