5 Tips to Keep in Mind when Choosing a Multilingual Market Research Moderator

There are many qualities to keep in mind when choosing to work with a market research moderator or researcher. 

Are your consumers Hispanic, Latino, or Latinx?

As the Hispanic population continues to grow in the U.S. an increasing number of businesses start allocating more resources into learning more about this diverse market. 

Ten Traits of a Good Focus Group Moderator

Is there a difference between a moderator and an interviewer? Understanding the differences could help when working with a professional moderator.

Presentation at the Latino Chamber of Commerce

I was invited by the Latino Chamber of Commerce of Boulder County to present a webinar about how businesses can learn more about the Hispanic culture and how to connect with Hispanic consumers.

Let Freedom Ring

As we get ready to celebrate Independence Day in the United States, I can't help but think of what this freedom means to me. 

What Are The Types of Market Research?

This blog explains the four types of market research and how they are used to help businesses gain a competitive advantage.

What Is Market Research?

Market research could be defined as the process of collecting, analyzing, and interpreting information from customers, related to a product or service. 

Marketing to Hispanics Presentation at Fort Collins Startup Week

I presented a workshop on Marketing to Hispanic Consumers as part of the annual Fort Collins Startup Week.

El COVID-19, su negocio y recursos disponibles…

Lastimosamente, muchos negocios fueron afectados por el virus COVID-19 de alguna u otra forma. Hay varios recursos disponibles de los cuales muchos dueños de negocio no estarán al tanto. 

Is COVID-19 Affecting your Business too?

Unfortunately, a lot of businesses are impacted by the COVID-19 in one way or another. There are resources many business owners might not be aware of yet. 

What type of Spanish do you use?

I am often asked, "what type of Spanish do you use when communicating? My answer is usually, "It depends on the Spanish-speaking population I’m communicating with.

Online Translation Tools for Communication

When using online translation tools, keep in mind human translation is still superior as AI can make some embarrassing mistakes.