Infante Consulting & Research is now Hola Insights!
Industries We Serve
If you aren't going after the Hispanic market, you're not positioning your organization for the future. We work with brands, governments, and market research firms, to uncover the insights that open the door to Hispanic consumers.
Open New Markets
B2B and B2C brands can benefit from understanding different segments of the Hispanic market. We work with brands to innovate products and services and communicate more effectively and persuasively with the Hispanic consumer.
Many government agencies are seeing significant increases in Hispanic populations. We work with governments to build cultural bridges, improve communications, and facilitate better relationships with Hispanic business owners and residents.
Power up your market research offerings with Hispanic and multi-cultural insights. We work with you as a silent partner to deliver Spanish-language IDIs, focus groups, shopalongs, and cultural analysis.
We have unlocked Hispanic insights for these organizations.
Hispanic Insights Are Game-Changers for All Brands
Marketing to Hispanics
According to the 2021 Claritas 2021 Hispanic Market Report, "In 2021, there are over 63.6 million Hispanic Americans, representing over 19% of the total US population, which is expected to rise to 21% of the nation’s population over the next five years. With consumer buying power exceeding $2trillion, Hispanics have become a critical growth driver of the US economy, making this segment a viable engine for post-pandemic growth." For B2B advertisers, Inc Magazine asserts that Hispanic small business owners are the "fastest-growing segment of the small business ecosystem." If you haven't built a marketing and communications strategy that includes the Hispanic market, you are missing a huge opportunity. Hola Insights can help you gain a foothold in this important sector.