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Overcome Barriers to Serving Hispanics In Your Communities
Hispanics are the fastest-growing segment of the population in the United States. With 59% growth between 2010 and 2021, many city, county, and state governments struggle to serve this population effectively.
Translating agency information into Spanish often is not enough to build a bridge between your agency and the populations you serve.
Hola Insights works with government agencies to make their programs and services more compelling to the Hispanic community. Our qualitative market research services center on in-depth interviews and focus groups conducted in English and Spanish to understand the thoughts, reactions, beliefs, and emotions of your Hispanic community members.
There are many subcultures within the Hispanic community
The Hispanic market is complex because there are so many different cultural backgrounds that make up this Spanish-speaking segment.
Natalia Infante Caylor, Ph.D., the founder of Hola Insights is a native Spanish speaker who understands the nuanced differences between the many types of Hispanic subcultures.
For example, there are significant differences between Hispanics who have been in the U.S. for decades as opposed to new immigrants. There are distinctions between Spanish speakers originating from South America and those who hail from Mexico or Spain. Just as you expect differences in vernacular and lifestyle between people living in Mississippi and Montana, there are distinctions between Hispanics who originate from different Spanish-speaking countries. Each might have contrasting beliefs, traditions, and dialects.
It's important for modern government agencies to understand these differences to effectively serve their taxpayers.
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