Hola (pronounced Oh-Lah) means hello in Spanish.


Hola (pronounced Oh-Lah) means hello in Spanish.


Illustration

Natalia Infante Caylor, PhD.

Presentation for the Latino Chamber of Commerce in Boulder

I was invited by the Latino Chamber of Commerce of Boulder County to present a webinar about how businesses can learn more about the Hispanic culture and how to connect with Hispanic consumers. As a multicultural market researcher and focus group moderator, I shared more about my experience not as a Latina business owner but also working with Latino consumers. The webinar went live on August 5th, and I was happy to hear some great questions from the audience that joined us. Watch the video below.

Grow Your Business By Connecting With Hispanic Consumers

Natalia Infante Caylor, Ph.D. is the owner of Hola Insights and has been conducting qualitative research for nearly ten years, interviewing consumers from different ethnic groups, in English and Spanish across the U.S.