At Hola Insights, we specialize in multicultural research, focusing on Hispanic consumers and bilingual moderation to deliver meaningful, actionable insights. If you’ve never worked with a bilingual, multicultural researcher, here’s what you need to know:

What is a Bilingual Multicultural Researcher?
A bilingual researcher can moderate focus groups and interviews in two languages, although not ideal at the same time, bringing cultural sensitivity and expertise. At Hola Insights, we ensure your research resonates by capturing linguistic nuances and cultural context.

Why Choose Hola Insights?

● Authentic Communication: Participants express themselves fully in their preferred language, avoiding misinterpretations common in translations.● Cultural Competency: We understand cultural references, behaviors, and attitudes for deeper insights.● Increased Trust: Participants are more comfortable sharing when language barriers are removed, especially in areas like healthcare or finance.● True Understanding: More than a native speaker of Spanish, our founder has taught Spanish and English at several universities in the U.S. before starting Hola Insights. 

How do We Work?

● Pre-Research: We discuss your goals, audience, and cultural factors, ensuring the study is culturally relevant. We can help with translation and interpretation if needed. ● Moderation: We facilitate natural conversations, seamlessly transitioning between languages as needed.● Analysis: Findings are analyzed with cultural context, ensuring insights are both linguistically accurate and culturally meaningful.● Reporting: Expect a comprehensive report with actionable insights and recommendations tailored to your audience.

Who can Benefit?

Whether your audience is bilingual, bicultural, or diverse, we ensure all voices are captured. Our experience spans both general population and multicultural segments, providing a unique ability to highlight differences and commonalities.

Why does this Matter?

Multicultural research helps brands connect authentically with diverse audiences, avoiding costly mistakes and ensuring your message resonates.
Interested in learning more? Contact Hola Insights today and uncover insights that go beyond surface-level data.
If you are wondering how to reach the Hispanic market with your product or service, contact us.
Natalia Infante Caylor, Ph.D. is the Chief Researcher at Hola Insights and has been conducting qualitative research since 2009, interviewing consumers from different ethnic groups, in English and Spanish across the U.S.